ADOBE

Workfront

AtTask, a work management software company, needed to reinvent and reinvigorate their brand. A brand platform was created around the new name "Workfront",  complete with visual identity design, supporting brand materials, and a full-scale awareness campaign.

The new brand campaign revolved around a lion -- an iconic symbol of strength and leadership - the lion. This iconic animal was chosen because it represents power, energy, and determination. To create an awareness launch campaign, BlackWing utilized the lion with empowering headlines and portraits that conveyed an inspiring "can-do" attitude. The goal was to inspire and motivate people to take action and achieve their goals, just like the lion does in the wild. So, listening to the lion means embracing the spirit of determination and becoming a powerful force in your own right.